Startup CEO Coach for Founders Scaling from Series A to Exit

I coach venture-backed founders and CEOs through the hardest transitions of scale: founder-to-CEO, executive-team alignment, board pressure, cultural reset, and the shift from heroic execution to durable leadership.

As CEO of Velocity Coaching and co-author of best-selling Leading with Heart, I have helped leaders build companies that perform at the highest level without sacrificing trust, purpose, or humanity.

Current and former clients include the CEOs and top leaders of AirTable, Bombas, Clear, DoorDash, GEICO, Harry’s, Hatch, Hinge, Imprint, Masterclass, Odyssey, Sweetgreen, Webflow, and many other high-growth companies.

Leading with Heart
by John Baird &
Edward Sullivan

Two of the world's top CEO coaches invite you to a private conversation to bring out the best in yourself and your teams by Leading with Heart.

Wall Street Journal Bestseller

What My Clients Say:

“Working with Edward has been transformational. From our very first conversation, it was clear that he’s coached elite CEOs through every challenge I’m facing—and countless ones I haven’t even imagined yet. I can’t imagine navigating this journey without him.”

—Oliver Cameron, CoFounder and CEO, Odyssey AI

“My work with Edward was essential to accelerating my growth as a leader. He coached me around my challenges as the CEO of a fast growing company, but with 
a focus on me as a whole person.”

— Jonathan Neman, CoFounder and CEO, Sweetgreen

“Working with Edward has transformed my leadership, my company, and my entire life. I would not be the leader, partner, and parent I am today without his guidance, accountability, and support.”

—Justin McLeod, Founder and CEO, Hinge

Praise for Leading with Heart:

“Required reading for entrepreneurs looking to scale their business and get results.”

— Tony Xu, Founder and CEO, DoorDash

“A must-read for any CEO wanting to take their company to the next level.”

— Jon Rubinstein, Amazon Board, Former Exec at Apple

“Filled with resonant stories and practical insights...instructive for anyone trying to build a more inclusive company culture.”

— Adrienne Gemperle, Chief People Office, Sweetgreen


About Edward

EDWARD SULLIVAN is a speaker, author, investor, and CEO of Velocity Coaching.

His twenty-five-year career as an executive coach and political consultant has taken him around the globe coaching and advising start-up founders, Fortune 500 CEOs, and heads of state.

His work has been featured in The New York Times, The Washington Post, Harvard Business Review, Forbes, Fast Company, INC., USA Today and more.

He holds an MBA from the Wharton School and an MPA from the Harvard Kennedy School.